Balanced scorecard

This concept is introduced by reading one article trying to explain how to analyze the business impact on one company.

Just take four perspective for reference from wiki:

http://en.wikipedia.org/wiki/Balanced_scorecard

• Financial: encourages the identification of a few relevant high-level financial measures. In particular, designers were encouraged to choose measures that helped inform the answer to the question "How do we look to shareholders?"
• Customer: encourages the identification of measures that answer the question "How do customers see us?"
• Internal business processes: encourages the identification of measures that answer the question "What must we excel at?"
• Learning and growth: encourages the identification of measures that answer the question "How can we continue to improve, create value and innovate?".

Why I feel so impressed because I have brought some ideas how to evaluate the value of new technology and tools. In the balanced scorecard, we can evaluate in a more broad way not only from financial perspective. it makes clear about one organization road map.

It is still critical to find bottleneck inside one organization or explore highest leverage value-added market. Without the ability of estimation and foreseeing, there will be too many goals that one organization can not optimize its resource to the most-wanted area.

It may not be so important how to measure accurately  comparing to the process setup sometimes. Here I just take one statement from VaR(Value at Risk) Measure in wiki.

 “A risk-taking institution that does not compute VaR might escape disaster, but an institution that cannot compute VaR will not.”